Toyota Rewards Employees with MP3 Players

Toyota's three American manufacturing sites, Kentucky, Indiana, and West Virginia recently celebrated their 20th, 10th, and 10th anniversaries, respectively. Perfect attendance employees (nearly twenty thousand) received portable mp3 players as a thank you for their dedication. Along with these players was an audio retrospect for each year of the manufacturing plant's life. Tom Martin narrated this interesting yearly flashback that included historic moments, entertainment tidbits, period music, and soundbites from past Toyota events.

Laura Newsome of Meridian produced and managed this mammoth project, and Neil Kesterson of Dynamix produced the audio soundtracks.

Listen to a sample of Toyota Motor Manufacturing Indiana's retrospect here.

Visit Meridian Communications here.

Dynamix Produces Radio for Toyota

It's hard to believe, but Toyota Motor Manufacturing Kentucky (TMMK) has been in Kentucky for twenty years. In 1986, Toyota broke ground for its first North American auto plant, right here in Kentucky. Toyota wanted to celebrate this momentous anniversary with radio and television spots thanking Kentuckians for welcoming them to our state . The soundtrack was the big hit. A Japanese koto delicately played "My Old Kentucky Home" under the narration, and gradually crossfaded into the University of Kentucky marching band playing "My Old Kentucky Home."

Dan Renaud and Kasey Prunty of Meridian Communications wrote and produced the spots. Neil Kesterson of Dynamix engineered and produced the soundtrack. Steve Broderson of Studio 246 performed the koto track, Tom Martin and Julie Reed narrated the spots, and Chris McElhone of Video Editing Services edited the television spot.

Listen to a radio spot by clicking this link.

Visit Steve Broderson's Studio 246 site by clicking this link.

Visit Meridian Communications by clicking this link.

Visit Video Editing Services by clicking this link.